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Friday, May 14, 2021

Why creativity matters

Creativity is a global trend that crosses all different parts of society. Creativity is a commitment between those who want a different roadmap for the future and those that want to build a new strategic capability for society.  

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During the pandemic, creativity has become an opportunity for people and institutions to face a new set of strategic solutions to different problems that the COVID crisis has caused. To be creative these days is a challenge for individuals and collective development. That means our new agenda in the future will be different and will need an effective engagement for all of us.

Being creative means having stronger coordination among different partners to develop active policies towards the participation of SMEs in global networks; reinforce the role of clusters of innovation as centers of excellence for new areas of knowledge; reinvent the role of universities as active players in the development of a culture of competitiveness among civil society; enable the states to progressively eliminate obstacles to investment and innovation. With an injection of creativity, value will be a standard of competence and trust for our economy and society’s evolution.

The new European funding programs are a good example of this strategic vision for a new agenda of excellence. But this is not enough. It must be effectively complemented with the active participation of policymakers in disseminating the new message for the future. 

The community effect will be a strong enabler for the social and economical development of institutions and the citizens. That´s why we need new programs, new answers, and new solutions. This has to be augmented with a mentality that can be promoted and disseminated on a collaborative basis, supported by discussions about the sharing of knowledge.

In this way, the extremely positive experience of integrated projects like the poles of competitiveness and clusters of innovation across the different regions should be replicated in other European countries. It allows – as it can be confirmed by the results – a very strong commitment between the implementation of a global national economic strategy and specific areas of regional development, which is now considered by the European Union as a key enabler for the future. 

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As Richard Florida defends in his book “The rise of the Creative Class”, the public space needs to be “the platform in which citizens learn and develop a new kind of effective contribution to the future of their communities in a global and complex world”.

To be or not to be creative – this is the question. This is a challenge that will draw our collective intelligence agenda into this new normal. Designing new strategies, with the involvement of the different social and economic actors will always be the roadmap that will have to make the necessary impact that we need for our society. 

This is the sort of creative shock that both our present and future demand. We must be present and ready to participate. Creativity must be seen as an enabler of more value creation in our economy. It is essential that companies and universities embrace this agenda in a collective way in order to bring about solutions to the new problems that our society is facing.

(Except for the headline, this story has not been edited by WCT staff and is published from a syndicated feed.)

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