14 C
London
Wednesday, October 27, 2021

Google to stop pairing ads with climate change misinformation

- Advertisement -
- Advertisement -

The policy change aligns with efforts by the company to promote sustainable practices and confront climate change

Google on Thursday said it will no longer post ads next to misinformation about climate change on its search engine or on global video-sharing platform YouTube.

The new policy for Google advertisers, publishers and YouTube creators will prohibit the platforms from helping people make money from content that “contradicts well-established scientific consensus around the existence and causes of climate change.”

That includes online content referring to climate change as a hoax or a scam, or denying the world’s temperature is rising and that human activity is contributing to the problem, Google said in a post.

“Advertisers simply don’t want their ads to appear next to this content,” Google said.

“And publishers and creators don’t want ads promoting these claims to appear on their pages or videos.”

The internet giant added that the policy change aligns with efforts by the company to promote sustainable practices and confront climate change.

“Google’s important decision to demonetise climate misinformation could turn the tide on the climate denial economy,” said NGO Avaaz campaign director Fadi Quran.

“For years, climate misinformers have confused public opinion and obstructed urgent political action on climate change, and YouTube has been one of their weapons of choice.”

ALSO READ:

>> Climate change could cause 216 million to migrate, World Bank warns

>> Global warming ‘going to get worse,’ says bombshell UN report

Quran urged other online platforms to follow Google’s lead and stop funnelling money to those peddling debunked denials of climate change.

Social networking colossus Facebook, which is Google’s biggest competitor in the digital advertising market, touts efforts to curb climate misinformation at its platform but has no such ad ban in place.

Social media platforms are regularly accused of promoting content that provokes strong emotional responses in order to keep users engaged so the platforms can make more money made from ads, even if the content can cause harm.

(Except for the headline, this story has not been edited by WC Times staff and is published from a syndicated feed.)

- Advertisement -
Latest news

Wildfires, deforestation and global heating turn 10 Unesco forests into carbon sources

Forests in at least 10 Unesco world heritage sites have become net sources of carbon since the turn of the millennium due to wildfires,...
- Advertisement -

Blackhawks’ ‘John Doe’ revealed as Kyle Beach

Speaking in an emotional interview with TSN Wednesday night, the player referred to as John Doe in the investigation into sexual assault allegations involving...

French presidential election: Who’s who in the race to replace Macron?

The list of people hoping to create an upset and unseat Emmanuel Macron is quickly growing with six months to go before France's presidential...

Head-to-head shows there’s still a gulf between MLS, Liga MX

1:28 PM ETKyle BonaguraESPN Staff Writer CloseCovers the Pac-12.Joined ESPN in 2014.Attended Washington State University.The Seattle Sounders were in their third season in Major...
Related news

Wildfires, deforestation and global heating turn 10 Unesco forests into carbon sources

Forests in at least 10 Unesco world heritage sites have become net sources of carbon since the turn of the millennium due to wildfires,...

Blackhawks’ ‘John Doe’ revealed as Kyle Beach

Speaking in an emotional interview with TSN Wednesday night, the player referred to as John Doe in the investigation into sexual assault allegations involving...

French presidential election: Who’s who in the race to replace Macron?

The list of people hoping to create an upset and unseat Emmanuel Macron is quickly growing with six months to go before France's presidential...

Head-to-head shows there’s still a gulf between MLS, Liga MX

1:28 PM ETKyle BonaguraESPN Staff Writer CloseCovers the Pac-12.Joined ESPN in 2014.Attended Washington State University.The Seattle Sounders were in their third season in Major...
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here