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Wednesday, October 20, 2021

Let’s go Lines? TikToker gives Detroit Lions unique logo rebrand

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7:00 PM ET

  • woodyard eric

    Eric WoodyardESPN

GREEN BAY, Wisc. — There’s a new quarterback, a new head coach and a new general manager in the Detroit Lions organization, so why not redesign the team’s logo?

And that’s exactly what TikTok designer Emily Zugay humorously decided to do on social media.

However, in her viral mock video, she appeared to mishear the name, and designed it as the “Lines”

Zugay likes to be satirical in her posts, making easy tasks hard.

Hence, calling the Lions, the Lines.

Her original post racked up more than 2.2 million views, where she also revamped the logos of Tampax, NASCAR, The Washington Post, Ocean Spray, Tinder and Adobe.

“The logo redesign video is just another idea that I had to kind of mildly irritate people,” Zugay told ESPN over-the-phone, while laughing. “But, it kind of took off so I did know how to spell the Detroit Lions, but I was just trying to come up with ideas of how to mess it up.”

The Lions social media team played along with her video, eventually making t-shirts with her design. Then they put it out on their TikTok page, where players reacted ahead of their Monday Night Football Game against the Green Bay Packers.

“It’s interesting,” Lions fullback Jason Cabinda said, while holding the shirt.

“This is what not to do,” said Lions OLB Romeo Okwara.

Interestingly, Zugay relocated to Michigan from Southeast Wisconsin about a year ago, and she’s tried to immerse herself within the state’s culture so this has been a perfect opportunity to do that with the Lions organization. She began to take her satirical spoof videos seriously around April and wants to continue to bring humor to her content on social media.

Although she grew up as a Chicago Bears fan, Zugay says the “Lions are definitely moving up on my list” after the recent social media interaction and will be rooting for them on Monday Night Football versus Green Bay.

“I think they’ll have extra good luck if they wear my warmup,” Zugay said. “Lions all the way. I think we’ve got a shot.”

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